5. Play with words. You might want to try sounding a little bit more stern than the usual (it’s ok, this is a newsletter) so that people will follow you. Instead of writing “The board discussed way on how pet owners should comply with the pet policy” as your headline, you might want to change it to, “The board has decided to enforce the rules to those who will not follow the pet policy”.
6. You might want to consider a proofreader for you newsletter. A simple mistake can make your newsletter the joke of the town. You might also lose your credibility when you’ve made a single mistake on your newsletter.

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