Homeowners’ newsletter 101. (part II)
3. Newsletters are meant to be read and so, you have to produce something that is in fact “readable”. Let’s start off with the headline of the newsletter. The headline must be catchy. Readers won’t actually take notice of “Board passes new budget”. But, “Board raises fees” will surely catch their attention. Or perhaps, you can be a little more creative than that and so, you can try movie titles are your headlines.
4. The stories in your newsletter should include (better if it is highlighted) the basics such as who, what, when, where and why. If for example, the newsletter includes a new policy that will be enforced next week, you have to explain the reason for its enforcement.
Photo taken from http://www.swedesurvey.se









